Health promoters Village Collective needed people to get excited about their upcoming stage show around the topic of smoking. As we know, smoking kills. Talking about smoking can kill a conversation. Our task: get people excited about the show and bums on seats. What we did: our teaser promo videos gave them a glimpse into the storyline - and left them wanting more. Results: Over 55,000 views of the promo videos on FB alone. Hundreds of comments and positive reactions all before opening night. And sold-out shows for every performance. Most importantly, people started having conversations about smoking with Quit Smoking ambassadors immediately after the show and online.